Client heycar

Agency Kolle Rebbe

Date 2020

At heycar everyone is a winner. Our new campaign focuses on exactly that and communicates this message in an entertaining game show. The candidates cannot lose, because »heycar« is always the right answer. In this way, the campaign picks up on a central consumer insight from used car sales: The buying process holds many uncertainties for the buyers. But anyone looking for a vehicle on »heycar.de« does not have to fear this risk, because all cars are offered by certified dealers and come with a warranty.

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