Client Slayer / Warner Music

Agency Kolle Rebbe

Date 2020

Slayer, one of the greatest metal bands of all time, was looking for an attention-grabbing idea at the end of their 38-year career to promote their final live album – and to leave their fans something truly special. We created “Hell-P” – the first record you can play in hell. A 6.66″ single with the title song of the live album (“Repentless”), forged from stainless steel and copper for infernal temperatures of up to 1500°C. What’s special: you have to burn off the fully sealed inner sleeve to access the record.

Outer packaging front – closed with a magnetic copper coffin containing a single black match

Outer packaging back

Outer packaging opened – inside with inner sleeve

Outer packaging opened – inside without inner sleeve

Inner sleeve front – sealed on all sides

Inner sleeve back – sealed on all sides

6.66″ single made of stainless steel – copper alloy front

6.66″ single made of stainless steel – print back

Production

Release & Reactions

ADC Germany 2x Gold / 1x Silver / 2x Bronze / 1x Merit

ADC Global (Annual Awards) 1x Bronze / 1x Merit

Cannes Lions 1x Bronze / 2x Shortlist

Clio Awards 2x Bronze

D&AD Awards 2x Wood Pencil (Bronze) / 1x Shortlist

Deutscher Digital Award Bronze

Epica Awards 2x Silver / 1x Bronze / 2x Shortlist

Eurobest 1x Grand Prix / 1x Gold / 1x Silver / 1x Shortlist

LIA (London International Awards) 2x Gold / 4x Silver / 1x Finalist

MAX-Award Silver

New York Festivals 1x Gold / 3x Silver / 3x Bronze / 2x Finalist / 1x Shortlist

The Best Agency Gold

The One Show 1x Merit / 2x Shortlist

Webby Awards Nominee (Top 5)