Better Call Saul
Better Call Saul
Better Call Saul
Better
Call Saul
Better
Call Saul
Client Netflix
Agency Kolle Rebbe
Date 2015
With a broad multichannel campaign Netflix launched »Better Call Saul«. The long anticipated spin-off of the popular US series »Breaking Bad« tells the viewers how not-so successful lawyer Jimmy McGill became the criminals' favorite lawyer Saul Goodman. However we didn't advertise the series, but Jimmy's law firm. And we did it in his unique tone of voice: loud, outspoken and always looking for doubtful clients.
City-Light-Posters
»Criminals are people like you and me.«
»Rent to high? Sue the hipsters!«
»Annoying weather? Sue your weather app!«
»Guilty? I find one who is more guilty.«
»Stealing a Mercedes is just car sharing.«
»Crystal? You thought that was a woman's name.«
Mega Blow Up at the Reeperbahn in Hamburg
»Your one-night-stand was ugly? Sue the brewery!«
Laundrettes
»There is no such thing as dirty money.«
Digital OOH at train stations
»Strike? It's a super alibi.«
»Strike? It's a super alibi.«
»Stress with the seatmate? I'll fix it.«
»By train to work is punishment enough.«
Pre-Roll
»The ad doesn't let you skip it? Sue the bloody advertisers!«
»Your mother screwed up the highscore? Sue her!«
Social Media
Banner
Trailer
ADC Germany 1x Silver, 4x Bronze, 1x Merit
ADC Germany Junior Silver
Deutscher Digital Award Bronze
Deutscher Preis für Onlinekommunikation 2x Winner
Lead Award Bronze
New Media Award Silver
PlakaDiva Shortlist
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