Summer of Sports

Summer of Sports

Summer of Sports

Summer
of Sports

Summer
of Sports

Client Peloton

Agency Kolle Rebbe

Date 2021

In our campaign, we show how people in different rooms integrate different workouts into their everyday lives. To address football and fitness enthusiasts best during the UEFA Euro 2021 we integrated Oliver Bierhoff, scorer of the 1996 Golden Goal and Director National Teams & DFB-Academy. He is also training on his bike and is being overtaken by the women's national team. In the second spot, Oliver Bierhoff can't get enough of the Peloton Bike, even though the other DFB-Academy members also want to get started.

Making-of

strobel_martin_peloton_summer-of-sports_01
strobel_martin_peloton_summer-of-sports_02

More Work