BoJack Horseman
BoJack Horseman
BoJack Horseman
BoJack
Horseman
BoJack
Horseman
Client Netflix
Agency Kolle Rebbe
Date 2015
BoJack Horseman, the absurd Netflix series about an alcoholic horse, is particularly popular with gamers. To start the second season, we wanted to offer them something special. In cooperation with Germany's largest gaming platforms »GameStar« and »GamePro«, we made BoJack a gaming reporter. Just in time for the »Gamescom«, the world's largest trade fair for video games. What BoJack knows about video games? Nothing. In his own column »Geiler Gaul goes Gamescom« BoJack reported daily live from the fair. With articles that were relevant, updated daily and just as crazy as the series. BoJack even took over the social media accounts of the platforms, where he interacted with the community with the hashtag #bojackzockt. A multimedial campaign also made Gamer aware of the action.
BoJack took over the social media accounts
Memo from Cologne
Gamescom (stage and autograph area)
City-Light-Posters in the surroundings of the Gamescom
Pre-Roll before the trailer of the game »Star Wars Battlefront«
General Pre-Rolls on the subject of »Gaming«
Trailer
More Work
Hell-PSlayer / Warner Music
Lucky BastardsDAZN
Merry MatchdaysDAZN
Better Call SaulNetflix
Love/Hatebwin
FC Bayern PlaylistsApple Music
SimplificationFRIDAY
Welcome to DAZNDAZN
BoJack HorsemanNetflix
Season StartDAZN
The Right Answerheycar
Jessica JonesNetflix
Cases of HistoryDAZN
NarcosNetflix
DaredevilNetflix
Magical ChristmasGLOBUS.ch
Say hey to carheycar
Weltweit WachsenGoogle
Kombucha Tea DrinkCarpe Diem
Ideen. Die Krieger der Welt.Study InterMedia Master
Smart Draft25hours Hotels