Einmal Sport. Immer Sport.

Einmal Sport.
Immer Sport.

Einmal
Sport.
Immer
Sport.

Client INTERSPORT

Agency Jung von Matt SPORTS

Date 2022

Sport is our life. It’s deep in our DNA - in every movement, every game, every one of us. From the first breath to the last step. You can’t take sport away from us or deny us the urge to move. And yet sport is not a matter of course - not even in a country like Germany. This is because 74% of all people in Germany are unable to do sport as they would like to. Often for personal or social reasons.

With our campaign, we wanted to draw attention to this and work together to remove these barriers to sport. Not with an ordinary campaign, but with a heartbreaking 10 minute short film. Because we don’t want to live in a world without sport. That’s why we will do everything we can to ensure that it never gets that far. Only those who move can make a difference. So do sport, together!