Client ZDF

Agency Jung von Matt SPORTS

Date 2024

The German public broadcaster ZDF is an authority when it comes to German sports reporting. However, ZDF shared the broadcasting rights for UEFA EURO 2024 with other broadcasters. To show the audience where their emotional home is, we created a campaign that emphasizes the importance of ZDF and football in Germany. In our campaign, we recall the magical feeling of past tournaments. The campaign was supported by the song “Glaubst du” by the German band “Provinz”, which was written in collaboration with us specifically for the tournament and the campaign.

Film Director Paul Herrmann 
Production BWGTBLD