BoJack Horseman

BoJack Horseman

BoJack Horseman

BoJack
Horseman

BoJack
Horseman

Client Netflix

Agency Kolle Rebbe

Date 2015

BoJack Horseman, the absurd Netflix series about an alcoholic horse, is particularly popular with gamers. To start the second season, we wanted to offer them something special. In cooperation with Germany's largest gaming platforms »GameStar« and »GamePro«, we made BoJack a gaming reporter. Just in time for the »Gamescom«, the world's largest trade fair for video games. What BoJack knows about video games? Nothing. In his own column »Geiler Gaul goes Gamescom« BoJack reported daily live from the fair. With articles that were relevant, updated daily and just as crazy as the series. BoJack even took over the social media accounts of the platforms, where he interacted with the community with the hashtag #bojackzockt. A multimedial campaign also made Gamer aware of the action.

strobel_martin_netflix_bojack_01

BoJack took over the social media accounts

strobel_martin_netflix_bojack_02

Memo from Cologne

Gamescom (stage and autograph area)

strobel_martin_netflix_bojack_03
strobel_martin_netflix_bojack_04
strobel_martin_netflix_bojack_05

City-Light-Posters in the surroundings of the Gamescom

strobel_martin_netflix_bojack_06
strobel_martin_netflix_bojack_07
strobel_martin_netflix_bojack_08
strobel_martin_netflix_bojack_09
strobel_martin_netflix_bojack_10
strobel_martin_netflix_bojack_11
strobel_martin_netflix_bojack_12b

Pre-Roll before the trailer of the game »Star Wars Battlefront«

General Pre-Rolls on the subject of »Gaming«

Trailer

More Work