Client 25hours Hotels

Agency Kolle Rebbe

Date 2015

25hours Hotels – great restaurants, first class bars and a huge competition. Hotel alternatives such as Airbnb, Wimdu or Nestpick are booming. How can you compete against new providers and get the attention of the young target group? With an idea that affects their smartphones. For that reason, we developed »Smart Draft«. The first dispenser that offers free beer in exchange for smartphone battery power. Simply plug in the smartphone, sacrifice battery power and enjoy an ice cold beer.

ADC Germany Merit