25hours hotels – great restaurants, first class bars and a huge competition. Hotel alternatives such as Airbnb, Wimdu or Nestpick are booming. How can you compete against new providers and get the attention of the young target group? With an idea that affects their most sensitive body part: their smartphones. For that reason, we developed Smart Draft. The first dispenser that offers free beer in exchange for smartphone battery power. Simply plug in the smartphone, sacrifice battery power and enjoy an ice cold beer. We published the film in the social web.
Smart Draft Martin Strobel
Smart Draft Martin Strobel
Date 2015
Client 25hours Hotels
Agency Kolle Rebbe
2016 ADC Germany Merit