Better Call Saul

Better Call Saul

Better Call Saul

Better
Call Saul

Better
Call Saul

Client Netflix

Agency Kolle Rebbe

Date 2015

With a broad multichannel campaign Netflix launched »Better Call Saul«. The long anticipated spin-off of the popular US series »Breaking Bad« tells the viewers how not-so successful lawyer Jimmy McGill became the criminals' favorite lawyer Saul Goodman. However we didn't advertise the series, but Jimmy's law firm. And we did it in his unique tone of voice: loud, outspoken and always looking for doubtful clients.

City-Light-Posters

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»Criminals are people like you and me.«

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»Rent to high? Sue the hipsters!«

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»Annoying weather? Sue your weather app!«

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»Guilty? I find one who is more guilty.«

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»Stealing a Mercedes is just car sharing.«

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»Crystal? You thought that was a woman's name.«

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Mega Blow Up at the Reeperbahn in Hamburg

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»Your one-night-stand was ugly? Sue the brewery!«

Laundrettes

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»There is no such thing as dirty money.«

Digital OOH at train stations

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»Strike? It's a super alibi.«

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»Strike? It's a super alibi.«

»Stress with the seatmate? I'll fix it.«

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»By train to work is punishment enough.«

Pre-Roll

»The ad doesn't let you skip it? Sue the bloody advertisers!«

»Your mother screwed up the highscore? Sue her!«

Social Media

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Banner

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Trailer

ADC Germany 1x Silver, 4x Bronze, 1x Merit

Junior ADC Germany Silver

Deutscher Preis für Onlinekommunikation 2x Winner

New Media Award Silver

Deutscher Digital Award Bronze

Lead Award Bronze

PlakaDiva Shortlist