BOJACK HORSEMAN
BoJack Horseman, the absurd Netflix series about an alcoholic horse, is particularly popular with gamers. To start the second season, we wanted to offer them something special. In cooperation with Germany's largest gaming platforms »GameStar« and »GamePro«, we made BoJack a gaming reporter. Just in time for the »Gamescom«, the world's largest trade fair for video games. What BoJack knows about video games? Nothing. In his own column »Geiler Gaul goes Gamescom« BoJack reported daily live from the fair. With articles that were relevant, updated daily and just as crazy as the series. BoJack even took over the social media accounts of the platforms, where he interacted with the community with the hashtag #bojackzockt. A multimedial campaign also made Gamer aware of the action.
Netflix BoJack Horseman Martin Strobel
BoJack took over the social media accounts
Netflix BoJack Horseman Martin Strobel
Memo from Cologne
Gamescom (stage and autograph area)
Netflix BoJack Horseman Martin Strobel
Netflix BoJack Horseman Martin Strobel
Netflix BoJack Horseman Martin Strobel
City-Light-Posters in the surroundings of the Gamescom
Netflix BoJack Horseman Martin Strobel
Netflix BoJack Horseman Martin Strobel
Netflix BoJack Horseman Martin Strobel
Netflix BoJack Horseman Martin Strobel
Pre-Roll before the trailer of the game »Star Wars Battlefront«
General Pre-Rolls on the subject of »Gaming«
Trailer
Date 2015
Client Netflix
Agency Kolle Rebbe